Last week I was on my way home from teaching a class in Fenwick and I drove past a well-known sweet treat establishment whose sign read, “You could be eating ice cream.” I stopped my moped and thought,
“They’re right- I totally COULD BE eating ice cream right now!”
Needless to say, I ate ice cream three times that week. Now, I have a bit of a sweet tooth, particularly when it comes to ice cream, but that was extreme. That simple and blatant message was incredibly effective. And in actuality, that message is at the heart of most marketing campaigns, some campaigns are just more subtle than others.
-You could be sitting on a beach in Tahiti right now, (instead of sitting on a beach in Delaware).
-You could have a 2018 Toyota Prius right now (instead of your 2014 that runs just fine).
-You could be wearing a foundation right now that makes you look younger and more radiant, (instead of recognizing the natural beauty of your own freckles and laugh lines).