You Could Be Eating Ice Cream

Last week I was on my way home from teaching a class in Fenwick and I drove past a well-known sweet treat establishment whose sign read, “You could be eating ice cream.” I stopped my moped and thought,

“They’re right- I totally COULD BE eating ice cream right now!”

Needless to say, I ate ice cream three times that week. Now, I have a bit of a sweet tooth, particularly when it comes to ice cream, but that was extreme. That simple and blatant message was incredibly effective. And in actuality, that message is at the heart of most marketing campaigns, some campaigns are just more subtle than others.

-You could be sitting on a beach in Tahiti right now, (instead of sitting on a beach in Delaware).

-You could have a 2018 Toyota Prius right now (instead of your 2014 that runs just fine).

-You could be wearing a foundation right now that makes you look younger and more radiant, (instead of recognizing the natural beauty of your own freckles and laugh lines).

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Why You Should Try SUP Yoga This Summer

DSCN6563Summer is ALMOST HERE!!!!! (Can you tell I’m super excited??) And that means it’s time to head to the nearest body of water and spend as much time there as possible over the next three months. Standup Paddle Yoga has been in most vacation destinations for a few years now and you’ve probably seen it before on tv or on someone’s Facebook profile. Chances are though, you’re a little intimidated to try it out yourself. You might be thinking, “yoga? On a paddleboard? That sounds nuts.” And you wouldn’t be totally wrong. But it’s worth it. Trust me. And it’s not nearly as scary as it looks. If you haven’t given it a go yet, here’s a list of reasons why this year should be your year to try out SUP yoga for yourself:  

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Desert Ashtanga

After putting the finishing touches on my website this week, I realized that the NOTHING FOUND message on my blogpage was pretty unappealing. So now is as good of a time as any to get started. It’s been almost 8 months since I (figuratively) closed the doors for the winter after my very first season running Surf and Soul Yoga. Right now I’ll fill you in on what I’ve been doing since then and then in a later blog post, I’ll tell you what’s to come this upcoming summer season!

After last year’s successful first summer back in Fenwick, my partner Steven and I packed up and headed back to California where we first met when I lived there back in 2011. He grew up in Palm Desert (just next to Palm Springs) so we decided that was as good a place as any to spend the winter. Many Canadian “Snowbirds” spend their winters in the Coachella Valley, so we decided we could give it a try, too. It was going to be the furthest I had ever lived from the ocean, so I was pretty apprehensive about that. Also, for some reason, the term “desert” sounded really intimidating to me, so I wasn’t totally convinced I would like it there. Continue reading